The Store is Everywhere
“Imagine I spot a really nice shirt, not in a store, but instead being worn by a stranger on the street,” says Rolston. “The shirt is essentially out in the wild, no longer associated with any retail source. I could potentially take a picture of it with my smartphone, or maybe even with my Google Glass. The picture would then be compared with the millions of shirts being sold online. When a match is found, it can be bought. All of this can happen in the course of life. I don’t stop to go shopping, but instead I find and purchase things in the context of their discovery.”

Article here

The Store is Everywhere

“Imagine I spot a really nice shirt, not in a store, but instead being worn by a stranger on the street,” says Rolston. “The shirt is essentially out in the wild, no longer associated with any retail source. I could potentially take a picture of it with my smartphone, or maybe even with my Google Glass. The picture would then be compared with the millions of shirts being sold online. When a match is found, it can be bought. All of this can happen in the course of life. I don’t stop to go shopping, but instead I find and purchase things in the context of their discovery.”

Article here